We’re very proud of reaching the 100k mark in just two weeks. That’s the nerdy equivalent of a gold record, right? If you haven’t heard yet, we recently launched pour1out, a free iPhone application.

Pour1out is an iPhone application paying homage to the street tradition of pouring out some of your 40oz to commemorate fallen homies. The main feature is a motion-sensitive 40oz beer bottle that pours out when you tilt the iPhone. Users can select any of 40cozy’s beer koozies to add to the virtual beer. The greatest feedback involves the one-click button that finds the nearest liquor store, utilizing the iPhone’s GPS functionality.

We initially had some glitches in the first version, but I guess that’s what you get when you pay the developer in beer. We’ve released a newer version with better coding and we’ll keep working to improve the app.

While we’ve received some very positive reviews from several beer-drinking sites, it seems some of the iPhone users are slightly less impressed. We’re pretty sure they don’t get the tongue-in-cheek, ironic beauty of an application inspired by a $2.45 beer for a $300 phone. It has a button that finds the nearest liquor stores… and it’s free! Are you not entertained?

Perhaps they think we’re a slick corporate company trying to capitalize on the street cred of the 40oz. Well, we’re not. The app was created by Scott, our resident tech-savvy guy, in under two weeks. He filmed the 40 oz pouring out beer in his garage, dusted off his programming textbook, slapped at a keyboard for a long time, and behold: 40cozy’s pour1out.

We’re proud of it and we hope you enjoy it. We’re already working on another iPhone app for drinkers that’s going to blow every other app out of the water. That’s right, developer bitches, get ready for more genius from 40cozy.