Posts Tagged ‘iphone’

Christmas Gifts for Beer Drinkers: Day 1 - the iBreath

Thursday, December 4th, 2008

Every day until Christmas (excluding days we get too drunk and/or lazy) we will post a new gadget that the drinker in your life would be ecstatic to receive this Holiday season. If we miss a day, we’ll make up for it with two bitchin’ gifts the following day.

I’d like to start this series off with the coolest gift I’ve found so far: the iBreath.

Yes, ladies and gentleman, it’s an iPod-powered breathalyzer (works on iPhones too). The brilliant people at David Steele Enterprises state that it’ll read you blood alcohol content within 5 seconds of blowing into the device’s tube. And that it’s accurate to within 0.01 BAC. And did I mention that it doubles as an FM transmitter for your car stereo? Well it does that too.

We’ve seen some pretty cool iPhone apps for drinkers (we’ve created two), but this is the best drinking-related use for the iPhone I’ve seen! We’re all about safety first here- go get hammered, punch holes in your wall, wake up next to a wildebeest, just don’t go drinking and driving.

It only goes up to 0.1 BAC, so it can’t be used as a novelty toy to see how wasted you can get, Tucker Max-style.

At $79, it’s very comparable to other breathalyzers, only this lets you jam to your iTunes in the car that you can’t drive for the next 5 hours. (btw, don’t sit in your car drunk, you can still get a DUI even if you’re just sleeping it off) Go out and get one for your friends, it could save their life.

40cozy’s iPhone app reaches 100,000 downloads

Tuesday, August 12th, 2008

We’re very proud of reaching the 100k mark in just two weeks. That’s the nerdy equivalent of a gold record, right? If you haven’t heard yet, we recently launched pour1out, a free iPhone application.

Pour1out is an iPhone application paying homage to the street tradition of pouring out some of your 40oz to commemorate fallen homies. The main feature is a motion-sensitive 40oz beer bottle that pours out when you tilt the iPhone. Users can select any of 40cozy’s beer koozies to add to the virtual beer. The greatest feedback involves the one-click button that finds the nearest liquor store, utilizing the iPhone’s GPS functionality.

We initially had some glitches in the first version, but I guess that’s what you get when you pay the developer in beer. We’ve released a newer version with better coding and we’ll keep working to improve the app.

While we’ve received some very positive reviews from several beer-drinking sites, it seems some of the iPhone users are slightly less impressed. We’re pretty sure they don’t get the tongue-in-cheek, ironic beauty of an application inspired by a $2.45 beer for a $300 phone. It has a button that finds the nearest liquor stores… and it’s free! Are you not entertained?

Perhaps they think we’re a slick corporate company trying to capitalize on the street cred of the 40oz. Well, we’re not. The app was created by Scott, our resident tech-savvy guy, in under two weeks. He filmed the 40 oz pouring out beer in his garage, dusted off his programming textbook, slapped at a keyboard for a long time, and behold: 40cozy’s pour1out.

We’re proud of it and we hope you enjoy it. We’re already working on another iPhone app for drinkers that’s going to blow every other app out of the water. That’s right, developer bitches, get ready for more genius from 40cozy.