Our greatest competition: the brown paper bag
December 31st, 2007 by PJWe all know the old fashioned method used by many malt liquor drinkers to keep their hands relatively dry: the brown paper bag.
Hell, we even used to use them before we were sent a vision from above to create the 40Cozy. While some believe this adds some mystique to your malt liquor swilling, most agree it just makes you look like the guy who lives behind the 7-11 (who is a good guy, don’t get me wrong). I’m not sure how the laws work, but someone convinced me at a young age that concealing your alcoholic beverage in such a fashion makes it so you can drink it on the street. I can’t imagine a cop merrily strolling by someone sipping from a 40 shaped brown bag, convinced it is anything other than booze.We’ve made a pretty good start this year at providing America’s drinkers with our 40Cozies this year, but we’re still new on the block. Our huge sales spike around the holidays tells me that many a stocking was stuffed with a 40Cozy, but apparently Santa didn’t get the memo:
Oh well, maybe next year. I think the big guy will definitely switch over to a 40Cozy when he checks out our designs and realizes the functionality of the handle. And who can argue when your hands are warm and dry and your beverage is still nice and cold?
